Now that India finally gets 3G technology, Indian mobile operators are busy rolling out 3G ads during the cricket world cup. The worst of all the 3G ads has to be the series from Reliance. Their attempt to convey that 3G allows you to easily multi-task is crap. Note that their ad series doesn’t actually show anyone multi-tasking, instead the characters mouth supposedly funny clever sequences. Doesn’t work at all and is fucking annoying.
The best 3G Ad is the Vodafone ad. Although I have mixed feelings about the ZooZoo and I thought the idea was getting stale, however this was fantastically done. The ad has catchy music and links the superman concept to the potential of 3G amazingly well.