Too easy unsubscription ?

I hate it when websites and corporations send you email but don’t offer an easy way to unsubscribe from the shit-loads of unsolicited junk. Sometimes the unsubscribe link is buried away in size 0.1 font somewhere at the bottom of the email, sometimes they don’t’ work, sometimes they seemingly work only for you to horribly realize later that you’re getting even more email. Understandably people make it intentionally harder to unsubscribe because well getting people to read your mail in the first place is tough. All I ask is make sure you have an unsubscription process that is relatively accessible and painless.  So I was shocked when I got this email from a mailing list that I was on.

Too easy unsubscribe
Oh, we just thought you might not want us...

It’s like the folks at Notre Dame MBA did all the hard work in getting my email address – either interested me enough to sign up for their email or got it from a database.  (Both of which Im sure cost them in some way).  Then they decide to send me an email saying that oh well we’ve been sending you mail and newsletters about our program  but here’s an email which we have specially sent you so that you can undo all we’ve done so far in a single click. Thanks!

I clicked the link and was unsubscribed instantaneously.

Why would any seller of products/services want to do this ? It beats me.   The irony of it is that this comes from an MBA program.

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